Gearing on their cause to share and brew better lives for more people, the Coffee Bean and Tea Leaf (CBTL) has strengthened their lifelong mantra of empowering local farmers as well as providing sustainable merchandise to the public.
Their branding, while straightforward, is unmistakable. Having been a major competitor in the coffee franchise boom of the early 2000s, The Coffee Bean and Tea Leaf’s (CBTL) emblem is a well-known beacon for lovers of the caffeinated beverages they offer.
The American chain Coffee Bean and Tea Leaf (CBTL) is celebrating its 15th year in the Philippines. And that is no small feat, considering the intense competition that has forced many food and beverage brands – both local and international – to shut their doors. So how did they do it?
If you could do a sort of James Joyce stream-of-consciousness literary magic, and transcribe the conversations transpiring inside a coffeehouse, that would be quite a jolt. Think of all the blind dates, business meetings and casual conversations percolating inside the café — in a variety of fonts, sizes and colors. A plumed question here, a … Continued
2018 marks the 15th year since The Coffee Bean & Tea Leaf® started its journey in the Philippines. As the company celebrates 15 years of innovation, 15 years of giving back, and 15 years of bringing simply the best to its customers, they remember all the moments and memories they’ve shared with the people who … Continued
CBTL was first brewed in Southern California in 1968, and opened its first store in the Philippines in 2003, in Greenbelt, Makati. The brand now has 130 stores nationwide. Worldwide, it is found in 1,000 locations.